Occasional notes from running a digital agency.

Introduction – What digital marketing channels provide the best ROI? Maximise Your PPC Campaigns: How to Calculate ROAS and CPL We currently run and have run several different company-owned websites, including comparison websites and lead-gen websites. We focus on providing three services to generate website traffic for our clients and our websites. We initially started…

What if I could tell you how to get to number one on Google within 15 minutes? Would you take the time to read this article? Read on… Here’s how to get to the number 1 position on Google using SEO. 1. Check the competitiveness of the keyword. Using Allintitle, I can see that there…

Is gamification the opposite of self-interest… potentially! Getting website visitors to fill out forms, automated emails, it’s all positioned from a self-interest perspective. What if we changed the approach? What if, instead of positioning websites as ‘this is what we offer’, to instead position this as a question, stating ‘what do you need?’ as the…

Psychology, often misunderstood, is an essential part of doing business, particularly doing business online in the digital age. Unlike offline or the conventional ways of conducting trade in a face-to-face capacity, digital has fewer available options when it comes to implementing psychological aspects as part of the sales process. Studying recent client satisfaction surveys that…

Returning to work in 2021 Ahead of many people returning to work tomorrow, I’d like to take the opportunity to highlight a somewhat different outlook for the year ahead, while also reflecting on the year just gone by. Before we look ahead to 2021, it’s important that we look back on 2020. For many, it…

It has been some time since my previous blog, four and a half months to be precise. Since then, a lot has changed for me on a personal level. As many will proclaim, and I can testify, becoming a father has had a profound effect on my views, behaviours, and outlook. I like to think…

Advanced Search Operators in Google. Some of you will know how to use search operators; for those of you who don’t, it is important that you do. I shall explain why. Let’s start with the basics… Google works by indexing webpages. It does so by crawling links from other pages to index new pages. It…

Novi.Digital – SEO & PPC · Covid-19 Open Roundtable Session – Solutions to business problems Click on the link above to listen to our recent open roundtable session where we discuss the most common industry problems resulting from the COVID-19 pandemic. The main learnings of the session were as follows. Challenges faced at present: Trying…

Working from home is a challenge, there’s no doubt about it. Some people are better at it than others, and even with those who are more disciplined, there is still a bedding-in period, and no, this doesn’t mean a lie-in! Working from home can be great for some, but for others, it is despised. Especially…

In this article, I have included grants, funding, and ideas for businesses. Read on for more information and opportunities. These are testing times for the majority of SMEs, so I’ve tried my best here to collate a few ideas, strategies, and tips for persevering during these challenging times. I shall be following up this post…