Occasional notes from running a digital agency.

As you may or may not have seen, we recently released a playbook that we distributed to our clients, partners, and suppliers on how we plan on operating during the outbreak of COVID-19. In light of this, we have put together a guide on how businesses can make accommodations for their employees, clients, suppliers, and…

Investment is widely considered to be an opportunity for fast-tracked growth when starting a business. Self-funding is understandably not always as appealing in the short term but can provide much-needed stability in the long term, as well as increased profits. VC vs Bootstrapping Why playing the Monopoly game is bad for business… Within a world…

In 2017, the team at Novi.Digital and I recorded a number of videos for YouTube. We’ve since taken this offline, as we felt that they didn’t accurately represent the brand. However, in light of this (relatively) new blog, I thought that it might be a good idea to collate these together into a podcast mini-series.…

In my opinion, running a business shouldn’t just be about making money as a result of the services provided to customers or clients; it should be about having a greater goal. For me as a founder and business owner, I want to ensure that we do business for the greater good. I challenge you to…

Many articles talk about how to succeed at digital marketing, with titles such as “Top 10 Tips to Get Ahead in 2020.” Instead, I’m going to tell you how to fail, seeing as statistics show us that most companies fail within the first few years of business. Much like a company is only as good…

Let’s aim for climate-positive rather than simply carbon neutral. Having worked closely with the Carbon Trust on improving their digital campaigns during the past year, the teams at Novi have grown familiar with the industry, and now we are looking specifically for businesses to work alongside in the sustainability space. Last year, I attended a…

Here is a simple guide to explain how Google Shopping works… Overview of Google Shopping: Google shopping management in terms of Ads is Run through the Google Ads platform, whereas the management of the feed is managed. through Google Merchant Centre. Google Merchant Centre has the option for Agencies manage multiple clients in the same…

Below are 4 important financial measurements that you need to understand when running digital marketing campaigns… 1. Conversion Conversion rates: If you have a website that converts at 5% from visitor to lead and then 1 in 5 converts to a sale, you have a 1% visitor-to-sale ratio. If there are 100k per month searching…

Hi All, Last Friday (Friday 13th), I attended BrightonSEO. It’s been a real eye-opener, not so much in terms of SEO learnings (aside from deep dives into log files), probably as I’ve been doing this for around 15 years, but more so in terms of what is happening in the marketplace and how things are…